Website for a performance-driven marketing agency: a bold apex predator identity and one path to a booked call.
Visual identity
UI design
Framer build
Motion
One path from the first scroll to a booked call.
A performance-driven marketing agency with an apex predator brand. Designed and built in Framer, end to end, no template.
The studio
Omen works across identity, experience, marketing and production, and treats every project as a campaign. No soft language, no safe choices.
The brief
A launch-ready site that carries the predator promise end to end, turns visitors into booked calls and ships fast. End-to-end ownership, no template.
Type and colour
Bricolage Grotesque carries the voice, Space Grotesk the information. Black and grey hold the restraint, one acid lime carries the energy.
Problem, solution
Generic positioning, no visual edge, no system, and no time for a three-month design exercise. The answer: a sharper identity, one conversion path, one cohesive system, live from day one.
Home
Hero, approach, projects: every section moves the visitor toward one button, Start a project.
Mobile
The full system translated to the phone: tighter hierarchy, intentional pacing, four breakpoints in Framer.
